Corporate culture was first put forward in the book "corporate culture - Customs and rituals of enterprise survival" in 1981. The author took 80 enterprises as the research object, and the research investigation proved that corporate culture has a deep impact on the development of enterprises. After the concept of enterprise culture was put forward, it has attracted the attention of the majority of management scholars, and has had an important impact on China's enterprise management. Manufacturing enterprises, as an important pillar of China's economy, how to build a good manufacturing enterprise culture has become the focus of management research.
1、 Corporate culture connotation
Since the term "corporate culture" was put forward, many scholars at home and abroad have studied it from the aspects of values, behavior, ideas, spirit, perception, norms and so on, and tried to define it. But so far, there is no definition that can be accepted by all scholars. This paper believes that the formation of corporate culture is a gradual accumulation process with the development of enterprises, and corporate culture itself is spirit and values, It can be accepted by all personnel in the enterprise and take it as the criterion. Corporate culture is the sum of the mission, vision, purpose, spirit, values and business philosophy with the characteristics of the enterprise, as well as the embodiment of these concepts in production and operation practice, management system, employee behavior and the external image of the enterprise. Corporate culture is the soft power of an enterprise. A good corporate culture can promote the continuous development of an enterprise.
Through the continuous study of corporate culture, corporate culture is usually divided into three levels: first, the material culture level, which is the most easily observed level, is the surface layer of corporate culture, including corporate environment, facilities and equipment, corporate products, services, etc; The second is the system culture layer, which restricts the behavior of the employees of the enterprise. It is the middle layer of the enterprise culture, including the rules and regulations and code of conduct of the enterprise; Third, spiritual culture? Sakura? It is the enterprise values and concepts recognized and followed by enterprise employees, and the core of enterprise culture, including the vision, fine traditions, values, etc. Corporate culture has its unique personality, historical inheritance, environmental compatibility, systematicness, innovation and other hot spots.
As a new management concept, corporate culture has the following functions: first, it plays a guiding role, guiding employees to work towards the same goal from values and business philosophy; The second is the binding effect, which is mainly reflected in the code of moral behavior and rules and regulations; Third, cohesion, the recognition of corporate culture can make employees more loyal; Fourth, the role of incentives, the recognition of employee values to motivate employees in spirit; Fifth, radiation. Corporate culture affects the public image, public attitude, public opinion and brand reputation of enterprises. Internally, it can enhance employees' sense of pride and responsibility, and externally, it can enhance public trust and enterprise competitiveness.
2、 Problems in the construction of manufacturing enterprise culture
China's manufacturing enterprises are labor-intensive enterprises, which have a relatively short development history compared with other developed countries in the world. However, with the continuous progress of China's science and technology, the rapid development of postal music is an important pillar of China's national economy. Due to the short history of development, the lack of deep accumulation of corporate culture and the relatively low level of scientific management, many problems have arisen in the construction of corporate culture in China's manufacturing enterprises:
（1） Imperfect corporate culture concept system
A sound system of corporate culture ideas is produced in the production and operation of enterprises and plays a guiding role in the business practice of enterprises. A complete system of corporate culture ideas includes three levels: first, the mission, that is, the significance of the existence of enterprises; Second, vision, that is, the development goal of the enterprise; The third is the core values, that is, how to survive. As a leader in manufacturing enterprises, Samsung has a complete system of corporate culture and philosophy. Samsung's mission is to "contribute to human society", Samsung's business philosophy is to "create the best products and services based on talents and technology and contribute to human society", Samsung's spirit is "to challenge the world with customers and create the future". In addition, Samsung's corporate culture also includes six values, service concepts Personnel management principles, and the concept system of corporate culture has changed with the development of the times. After the development of China's manufacturing enterprises under the two systems of planned economy and market economy, the overall management level of manufacturing enterprises is relatively backward, lack of scientific management method guidance, the overall construction of enterprise culture is relatively backward, and there is still a significant gap compared with the culture of world advanced enterprises. Many enterprises do not put corporate culture at the height of enterprise business strategy, do not regard it as a long-term and systematic project, and lack unified planning. Many manufacturing enterprises regard profit maximization as their pursuit and ultimate development goal. In order to pursue profits, they ignore the basic interests of employees and the social responsibilities of the enterprise itself. Some manufacturing enterprises only pay attention to the short-term interests and ignore the long-term development, killing the goose that lays the golden egg without paying attention to technological innovation. Many manufacturing enterprises in China are in the situation of unclear mainstream values, lack of clear understanding and accurate positioning of their own mission, vision and core values, and there are few changes after the formation of corporate culture.
（2） Corporate culture is divorced from itself
The corporate culture of an enterprise is the accumulation of enterprise history. A successful corporate culture should be closely linked with its own development and the times. The corporate culture of Cummins, a world-famous engine manufacturer, can be summarized as "building a better life with Cummins power". Siemens has summarized its corporate culture as "customers, innovation, value, employees, responsibility", The enterprise culture of Haier, the management pioneer in China's manufacturing industry, is mainly "right and wrong view - Taking users as the right and yourself as the wrong; development view - Entrepreneurship and innovation spirit; interest view - rendanheyi win-win". The enterprise culture of these enterprises is closely combined with itself, which is not only the inheritance of the enterprise's own development history, but also can guide the future development of the enterprise. Many manufacturing enterprises in China have ignored their own characteristics in the construction of enterprise culture. Many enterprise cultures are slogans such as "unity and struggle", "truth-seeking", "quality is life" and so on. These enterprise culture slogans neither have their own distinctive characteristics, nor are they divorced from the development of the times. The reason for the separation of corporate culture from itself is often the lack of attention to corporate culture in the enterprise, and managers cannot accurately and succinctly put forward the corporate culture of the enterprise according to its own characteristics.
（3） Simple means of corporate culture construction
The construction of enterprise culture is a dynamic process, including the formation, shaping, dissemination and other processes of ideas related to enterprise culture. The construction means of enterprise culture include many kinds, including shaping stories, leaders' examples, cultural and sports activities, slogan publicity, enterprise internal journals, enterprise culture training, authority propaganda, ideological summary, website construction, etc. a successful enterprise culture construction requires the combination of various means. Many manufacturing enterprises in China cannot understand the corporate culture, which leads to the single means of cultural construction. Many managers of manufacturing enterprises regard cultural and sports activities as the only means of corporate culture construction. Cultural and sports activities can enhance group awareness, communicate feelings, enhance enterprise vitality, and spread corporate culture, but they are not very functional in shaping corporate culture. Most manufacturing enterprises in China take the slogan publicity as an important means of corporate culture construction. They design a set of simple and easy-to-use slogans, post them and publicize them. This way can make it easier for employees to remember, but the lack of supporting other cultural construction means shows that the corporate culture is not complete and cannot become a systematic system. （4） Poor landing ability of corporate culture
The ultimate goal of the cultural construction of an enterprise is to answer the question of where the corporate culture comes from and where it goes. Where to come from, it solves the problem of how to form the core concept of corporate culture; Where to go is to solve the problem of whether the corporate culture concept can be truly implemented. The ultimate goal of corporate culture construction is to enable corporate culture to land and give full play to its functions of guidance, cohesion and restraint. China's manufacturing industry is a labor-intensive enterprise. The biggest problem in the construction of corporate culture is that it is difficult to land corporate culture. It is precisely the following problems that lead to the difficult landing of corporate culture: first, the management level is relatively low, and there is a lack of sufficient understanding of the content and role of corporate culture, Regard corporate culture as a simple slogan; Second, the quality of personnel in manufacturing enterprises is generally low, and the ability to recognize and understand enterprise culture is insufficient, and the enterprise culture is considered irrelevant to itself; Third, the construction of corporate culture plagiarizes other enterprises, combines less with itself, and enterprise employees do not buy it; Fourth, there is a lack of scientific and effective methods to implement corporate culture, which has been shelved and cannot play its due role.
3、 Countermeasures and suggestions for the construction of manufacturing enterprise culture
In China, manufacturing enterprises generally have the characteristics of relatively weak enterprise management foundation, large number of personnel, low overall quality of employees, especially front-line employees. It is precisely because of the characteristics of manufacturing enterprises that there are problems in the construction of enterprise culture. Manufacturing enterprises should overcome their own problems, build a perfect enterprise culture, and play an important role of enterprise culture.
（1） Improve the construction and management level of enterprise culture
Corporate culture is the soul of an enterprise. A good corporate culture can bring all employees together and enhance the competitiveness of the enterprise. In order to build a good corporate culture, we must first improve the chicken house and management level of corporate culture. We can start from the following aspects: first, improve the leaders' awareness of corporate culture management and strengthen the importance of corporate culture. The construction of corporate culture requires material and financial support, As a decision-maker, leaders can strengthen the support for the construction of enterprise culture only when they realize the important functions of enterprise culture, such as agglutination, guidance and restriction; The second is to establish and improve the concept system of corporate culture. The complete concept system of corporate culture includes mission, vision and core values, that is, the concept system of corporate culture includes who the enterprise is for and what is the most important in the enterprise, such as technology? g. Employees, etc., and the values of the enterprise in dealing with employees, markets, customers, etc; Third, take the construction of enterprise culture as a systematic project. Most manufacturing enterprises in China simply take cultural and sports activities and ideological work as the construction of enterprise culture. Some large manufacturing enterprises in China have begun to adopt advanced CI system to build enterprise culture, and the construction of enterprise culture is a systematic project, which not only aims at the external CI construction, but also improves and perfects the connotation of the enterprise from the inside; Fourth, corporate culture should be improved with the development of the enterprise and the times. Corporate culture is an accumulation process. We should constantly remove its dross, extract its essence, and refine the corporate culture that conforms to the characteristics of the enterprise and the times.
（2） Find the right position from oneself
The construction of corporate culture is a process of starting from itself and returning to itself. The positioning of the enterprise itself is the foundation of the construction of corporate culture. If the foundation is wrong, the construction process will be useless. Therefore, in the process of building corporate culture, we need to pay attention to the following aspects: first, the general environment and cultural influence of the enterprise, and the formation of corporate culture is affected by external culture and environment, In the process of cultural construction, China's manufacturing enterprises will inevitably be affected by China's basic national conditions and culture; Second, the history of enterprise development. Enterprise culture is the precipitation of fine culture and tradition accumulated in the process of enterprise development. The enterprise culture of any enterprise is gradually produced after the emergence of the enterprise, after a long period of continuous accumulation in the production and development of the enterprise, the work of employees and the future. When building the enterprise culture, we must combine our own development history; Third, the characteristics of enterprise employees. Manufacturing enterprises are labor-intensive enterprises, and the overall quality of employees is low, especially the education background and learning ability of front-line employees are relatively low. In the process of enterprise culture construction, we must consider the characteristics of our own employees. How to make employees understand, understand and accept the enterprise culture is the process of its construction, we must consider the characteristics of employees, and the excellent style of employees Morality can also become an important part of corporate culture, such as "Wang Jinxi spirit" and so on; Fourth, the enterprise management style. The enterprise culture should match the enterprise management style. Just as Foxconn's closed management is consistent with its enterprise culture of "hard work, responsibility, contribution and gain", the enterprise culture and management style complement each other.
（3） Strengthen the organization and implementation of enterprise culture construction
The construction of corporate culture is a dynamic systematic project. Successful construction of corporate culture requires reasonable organization and implementation, and a sound working mechanism: first, the establishment of a full-time corporate culture management department. Many manufacturing enterprises regard corporate culture as the ideological work construction or cultural and sports activities of employees, and propaganda and other departments are responsible for cultural construction, resulting in the unsuccessful construction of corporate culture. In order to successfully build corporate culture, We should establish a corporate culture management department and a full-time team; Second, establish a scientific process of corporate culture construction. Corporate culture construction is not achieved overnight. Corporate culture construction should include combing the existing corporate culture, forming a new culture on the basis of the original culture, preaching and solidifying corporate culture, and checking the implementation of corporate culture; Third, improve the working mechanism, formulate corresponding rules and regulations to ensure that enterprises give sufficient material, financial and policy support, so that the construction of enterprise culture can proceed smoothly; Fourth, establish an assessment and evaluation system for the construction of corporate culture to assess the progress, implementation and compliance with the enterprise, so as to ensure the smooth progress of the construction of corporate culture.
（4） Implement corporate culture in a multi pronged manner
The construction of enterprise culture comes from the enterprise and will eventually return to the enterprise. The main body of the construction of enterprise culture is the employees. Advanced ideas will have vitality only if they are recognized by the majority of employees and become their conscious actions. The implementation of corporate culture is a systematic project, which needs to be achieved through long-term accumulation with the help of a variety of means and forces. One is to publicize and implement the corporate culture. Because the quality of front-line employees in manufacturing enterprises is relatively low, employees can understand the corporate culture and have a sense of identity through various means such as explaining and conveying the spirit of the meeting, posting propaganda slogans in the workplace, and carrying out various cultural and sports activities; Second, establish relevant systems, fix the achievements of corporate culture construction with rules and regulations, guide and restrict employees to abide by corporate culture from behavior, introduce corporate culture into work processes, and make employees consciously act in accordance with corporate culture; Third, create a corporate culture atmosphere, actively use the intranet, internal journals, briefings, work environment settings and other methods to publicize corporate culture, so that employees can be influenced by a concept for a long time, and over time, so that employees can consciously identify and form habits in the depths of their hearts.
4、 Summary
The highest realm of enterprise management is cultural management, and enterprise culture has far-reaching significance for enterprise development. As an important pillar of China's national economy, manufacturing enterprises have a relatively short development history and relatively backward management level due to the impact of China's national conditions. World-renowned manufacturing enterprises have distinctive and unique corporate culture, while the construction of manufacturing enterprise culture in China is relatively backward. In order to promote the construction and development of China's manufacturing enterprise culture, the majority of manufacturing enterprises fully understand the important role of enterprise culture in enterprise management and enterprise development, analyze the problems existing in their own cultural construction, identify the direction of cultural construction, use scientific and effective means of corporate culture construction, strengthen the construction and implementation of corporate culture, and give full play to the important role of corporate culture.